Tina Emerson’s business-to-business communications experience spans almost 20 years, with the majority of that work developing business and building client relationships for law firms. With a sharp focus on client experience, Tina works with NP Strategy by leading marketing efforts for Nexsen Pruet’s attorneys and other professionals to design growth strategies and develop short and long-term plans for success.
Prior to joining Nexsen Pruet and NP Strategy, she was Director of Marketing for a regional law firm serving the Carolinas. Tina worked with clients around the country, developing relationships to discover and win new opportunities. She works on a simple philosophy that success in professional services is all about meeting and exceeding the client’s expectations – and clarity of those expectations is the cornerstone of a business relationship.
Active in the community, Tina serves on the Boards of Directors for the Congaree Land Trust and the Central SC Alliance Committee of 100, and serves on the marketing committee of the City Center Partnership. She served for six years on the Board of Trustees of Healthy Learners, for two years on the Board of Directors for the Columbia Chamber of Commerce, and is Immediate Past Chair of the Leadership Columbia Alumni Association.
A proud Gamecock, Tina is a graduate of the University of South Carolina’s College of Journalism and Mass Communications, with graduate study in the UofSC’s Master of Mass Communications program. She is a member of the Legal Marketing Association, and the Legal Sales and Service Organization.
An avid runner and habitual morning person, Tina is always planning her next race and waking before dawn to get moving. When the sun comes up, she and her husband, Heyes Emerson, are usually driving their two active children to sports practices and traveling as much as time allows.
Our guest this week, Dr. Caughman Taylor, has spent nearly 4 decades dedicated to improving the lives of children in South Carolina. As the senior medical director at Prisma Health Children’s Hospital and Chair of the Palmetto Health-USC Medical Group Department of Pediatrics, Dr. Taylor shares his insights with Tina and Matthew on the benefits of a freestanding Children’s hospital and what sets Prisma Children’s hospital apart. Tune in now!
On episode 58, Allendale County Hospital CEO Lari Gooding joins Tina and Matthew to discuss the county-owned, non-profit hospital that has been serving Allendale and Hampton counties for nearly 70 years. We dive into the difficulties of rural health care, strategic partnerships and that help provide and expand health care services, and vaccinations in rural communities. Listen now!
This week, Tina and Darra welcome Dr. Graham Adams, CEO of the South Carolina Office of Rural Health, a statewide non-profit dedicated to improving health care in rural and under-served communities. They chat about the challenge of health care providers remaining viable while serving rural communities, how the SCORH addressed the pandemic, and the future of rural hospitals. Tune in now!
This week, Tina and Matthew are joined by Brian Morris, President of Fulcrum Risk Solutions, a full service brokerage firm dedicated to providing holistic risk management and insurance strategies to their clients. We discuss how Fulcrum assists medical practices and other employers as well as COVID-19’s impact on risk management, insurance, benefits and more- listen now!
On episode 29, Tina and Darra speak with Dr. Addison Livingston, the owner of Hawthorne Pharmacy and Medical Equipment, a local drugstore that has been serving the midlands for nearly 70 years. We dive in to how the pharmacy sector has evolved in response to COVID-19, the clinical care side of the industry, emerging trends, and much more. Listen now!
- 11.17.2020 | Episode 28: Matt Shaffer, Senior Vice President, and Dr. Shawn Stinson, Senior Vice President of Health Care Innovation and Improvement, BlueCross BlueShield of South Carolina
This week, Tina and Matthew sit down with South Carolina BlueCross BlueShield executives Matt Shaffer and Dr. Shawn Stinson to discuss how the state’s largest health insurance provider has weathered the pandemic. We cover long-term changes to the industry, innovative strategies to assist the community, and much more- tune in now!