Overview
Tina Emerson’s business-to-business communications experience spans almost 20 years, with the majority of that work developing business and building client relationships for law firms. With a sharp focus on client experience, Tina works with NP Strategy by leading marketing efforts for the firm’s attorneys and other professionals to design growth strategies and develop short and long-term plans for success.
Prior to joining the firm and NP Strategy, she was Director of Marketing for a regional law firm serving the Carolinas. Tina worked with clients around the country, developing relationships to discover and win new opportunities. She works on a simple philosophy that success in professional services is all about meeting and exceeding the client’s expectations – and clarity of those expectations is the cornerstone of a business relationship.
Active in the community, Tina serves on the Boards of Directors for the Congaree Land Trust and the Central SC Alliance Committee of 100, and serves on the marketing committee of the City Center Partnership. She served for six years on the Board of Trustees of Healthy Learners, for two years on the Board of Directors for the Columbia Chamber of Commerce, and is Immediate Past Chair of the Leadership Columbia Alumni Association.
A proud Gamecock, Tina is a graduate of the University of South Carolina’s College of Journalism and Mass Communications, with graduate study in the UofSC’s Master of Mass Communications program. She is a member of the Legal Marketing Association, and the Legal Sales and Service Organization.
An avid runner and habitual morning person, Tina is always planning her next race and waking before dawn to get moving. When the sun comes up, she and her husband, Heyes Emerson, are usually driving their two active children to sports practices and traveling as much as time allows.
Videos/Podcasts
Podcasts
Joining Matthew and Tina this week is Emily Suski of USC School of Law’s CHAMPS, as well as Kirby Mitchell of Greenville’s Medical Legal Partnership, both organizations that directly assist people with legal health issues. Tune in to hear them describe the great needs of their clients and the collaboration between providers, non-profits, and social workers to help those in tough legal medical situations.
Hosts Matthew Roberts, Darra Coleman, and Tina Emerson sit down together for a compelling conversation about health care hot topics currently impacting the industry. They discuss everything from behavioral health issues and pharmaceutical costs to access to care. Tune in now for their insights on the state of health care and life sciences in the Carolinas and beyond!
Chris Severn of Turquoise Health joins Matthew and Tina for the 2nd time on Taking the Pulse to give us an update on all things price transparency. Chris provides insight on the market’s reaction to the price transparency requirement of hospitals, how his software company helps clients navigate pricing, and much more!
- 09.15.2022 | The Buzz: A SC Economic Development Podcast | Episode 88: James Chavez, President & CEO of SC Power Team
This episode, we are joined by President & CEO of the SC Power Team, James Chavez. With a 20-year track record of success in serving suburban, second-tier and rural communities Chavez leads a team that supports South Carolina’s 20 electric cooperatives, powering more than 1.6 million South Carolinians.
Tina is joined by Nexsen Pruet Health Care attorneys Alice Harris and Matthew Roberts. Alice and Matthew talk about Nexsen Pruet's reimbursement practice and audit predictions and trends for 2022. Tune in!
- 03.22.2022 | EPISODE 93: Dr. Melodie Hunnicutt, Executive Director, James R. Clark Memorial Sickle Cell Foundation
ina and Matthew are joined by Dr. Melodie Hunnicutt, Executive Director of the James R. Clark Memorial Sickle Cell Foundation, a non-profit organization headquartered in Columbia, South Carolina. Dr. Hunnicutt explains the work of the Foundation in education and treatment, and the prevalence of Sickle Cell Disease in South Carolina. Tune in!
- 03.15.2022 | EPISODE 92: Joel Lourie, CEO, Lourie Life and Health
Tina and Mathew are joined by Joel Lourie, former South Carolina State Senator and current CEO of Lourie Life and Health. He shares his expert insight on the health insurance marketplace, Medicare, and the challenges consumers face when navigating the options available to them. Tune in!
- 03.08.2022 | EPISODE 91: Matt Walsh, CFO, Blue Sky Pharmacy
Tina and Mathew are joined by Matt Walsh, CFO of Blue Sky Pharmacy, a specialty pharmacy headquartered in Mount Pleasant, South Carolina. We dive deep into how Blue Sky Pharmacy dares to be different by transforming the healthcare and pharmaceutical industry, the growth they have seen as a company, and patient experience with prescription drugs. Tune in!
- 03.01.2022 | EPISODE 90: Laura Gunter, President, NCBio
Tina and Matthew are joined by Laura Gunter, President of North Carolina BioSciences Organization (NCBio), a state trade association with members across the pharmaceutical, medical device, diagnostic, clinical research and agricultural biotechnology sectors. We dive deep into how NCBio bridges the gap between policy and science, their progressive business model, and the importance of intellectual property in the life sciences industry. Tune in!
Our guest this week, Dr. Caughman Taylor, has spent nearly 4 decades dedicated to improving the lives of children in South Carolina. As the senior medical director at Prisma Health Children’s Hospital and Chair of the Palmetto Health-USC Medical Group Department of Pediatrics, Dr. Taylor shares his insights with Tina and Matthew on the benefits of a freestanding Children’s hospital and what sets Prisma Children’s hospital apart. Tune in now!
On episode 58, Allendale County Hospital CEO Lari Gooding joins Tina and Matthew to discuss the county-owned, non-profit hospital that has been serving Allendale and Hampton counties for nearly 70 years. We dive into the difficulties of rural health care, strategic partnerships and that help provide and expand health care services, and vaccinations in rural communities. Listen now!
This week, Tina and Darra welcome Dr. Graham Adams, CEO of the South Carolina Office of Rural Health, a statewide non-profit dedicated to improving health care in rural and under-served communities. They chat about the challenge of health care providers remaining viable while serving rural communities, how the SCORH addressed the pandemic, and the future of rural hospitals. Tune in now!
This week, Tina and Matthew are joined by Brian Morris, President of Fulcrum Risk Solutions, a full service brokerage firm dedicated to providing holistic risk management and insurance strategies to their clients. We discuss how Fulcrum assists medical practices and other employers as well as COVID-19’s impact on risk management, insurance, benefits and more- listen now!
On episode 29, Tina and Darra speak with Dr. Addison Livingston, the owner of Hawthorne Pharmacy and Medical Equipment, a local drugstore that has been serving the midlands for nearly 70 years. We dive in to how the pharmacy sector has evolved in response to COVID-19, the clinical care side of the industry, emerging trends, and much more. Listen now!
This week, Tina and Matthew sit down with South Carolina BlueCross BlueShield executives Matt Shaffer and Dr. Shawn Stinson to discuss how the state’s largest health insurance provider has weathered the pandemic. We cover long-term changes to the industry, innovative strategies to assist the community, and much more- tune in now!